Your content is worth more than you’re told.

Circle OG is creator-first talent management. You see what the brand pays, keep 80%, and get paid within 48 hours. Watch the 3-minute story.

Open books
Paid in 48 hrs
Flat 20% fee
Monthly reports
Follow one deal through Circle OG

From the first pitch to money in your account, and what comes after

Every screen below is from the live Circle OG tool. Here’s what happens, step by step, when you join.

01 · It starts with a pitch

See every pitch, with the exact price

Each brand we pitch you to shows up here with the amount we quoted. No hidden price, no guessing.

  • Brand, campaign and deliverables
  • Exact amount quoted to the brand
  • Status: pending, confirmed or declined
Circle OG Pitches screen
The real price, visible
02 · Or a brand finds you first

Got a brand email? Forward it.

Forward any brand enquiry to your Open Grey address and our partnerships team takes it from there. You can also set up auto-forwarding from Gmail in about 5 minutes.

GmailOutlookZohoOthers
Circle OG Inbound screen
We negotiate for you
03 · Next, we set a fair price

Stop underpricing yourself

Circle OG suggests a fair price for each format, built from your followers, engagement, reach and median views. One creator was about to ask for ₹30,000. Their data said ₹1 lakh.

  • Rates for integrations, dedicated videos and Shorts
  • Based on your real numbers, updated over time
Circle OG Fair Value screen
Priced on data
04 · The deal goes live

Every collab in one place

Once a deal is locked, scripts, videos, live links and payment status live together, for every single collab.

  • Script link, video link and live link per deal
  • Amount, paid and remaining at a glance
Circle OG Collabs screen
Script → video → live
05 · While you create

Talk to the brand inside the tool

Get approvals on script and video right where the collab lives. Every approval stays on record.

Script approvedVideo approvedLive
Circle OG Chats screen
Approvals on record
06 · The money starts moving

Always know where your money is

Every deal moves through four clear stages, so you never have to chase anyone to ask about a payment.

ProjectedConfirmedReceivedPending
Circle OG Money pipeline screen
No follow-up calls
07 · Paid within 48 hours

Every rupee in motion, the moment you log in

Your earnings dashboard shows what Open Grey has paid you, what is pending and when the next payment is due.

  • Paid this month and total paid to you
  • Pending amount and next expected payment
  • Add payment details once, get paid on time
Circle OG Your money home screen
₹ in motion for you
08 · After the content is posted

Your numbers, across YouTube and Instagram

Followers, engagement, average and median views, posting frequency and your top videos, all in one view.

  • Top videos ranked by views
  • 30-day and 180-day windows
Circle OG Analytics screen
Know what works
09 · At the end of every month

A performance report every month

See what worked, what didn’t and the best time to post. Your persona summary helps brands understand your audience.

  • Monthly report card with your best post
  • Follower history over time
  • Your creator persona in plain words
Circle OG Monthly report screen
Your best post, every month
10 · When the next brand looks you up

See how brands see you

A profile built to land you the right deals: your categories, languages, audience and what kind of brands fit you best.

CategoriesAudienceBrand fit
Circle OG Brand-side profile screen
How brands see you
11 · And over the years

Every collab, every rupee, every view

All your past collabs with earnings by month, total paid, average per collab and the views you delivered.

Earnings by monthAvg per collabViews delivered
Circle OG History screen
Your track record
Open Grey vs other agencies

How we’re different

Same brand deal, two very different experiences for the creator.

What matters to youOpen Grey · Circle OGOther agencies
See the price the brand paysEvery pitch, with the exact amount quotedHidden
Agency feeFlat 20%Hidden, often 50–70%
You take home on ₹1,00,000₹80,000₹30,000
Payment timeWithin 48 hours of the brand paying1–2 months
Know where your money isLive pipeline: projected → paidFollow-ups on WhatsApp
Help pricing yourselfFair Value from your real numbersNone
Help to growAnalytics + monthly performance reportNone
CommunityWhatsApp groupYou’re on your own
The deal you never saw

You shot the reel. The brand loved it. The money came in.

Where the ₹1 lakh goes today

Brand₹1,00,000
Agencykeeps ₹70,000
You₹30,000
You think₹30Kis your worth
The brand thinks₹1Lis your price
Only the agency₹70Ksees the gap

In this industry, your money moves in the grey.

Why we built Circle OG

We’ve seen it from the inside.

Nitin, co-founder

Nitin

A creator himself. He knows what it feels like to chase a payment that the brand cleared weeks ago.

Parul, co-founder

Parul

Years in the creator economy, watching talented creators get underpaid and paid late, again and again.

So we decided to rewrite the playbook, starting with the creator’s side of the deal.

The same ₹1 lakh with Circle OG

Brand₹1,00,000
Circle OG20% · ₹20,000
You₹80,000
Paid within 48 hoursYou see every number
You’re not alone

Creator life can get lonely.

When you join Circle OG, you join a WhatsApp group and a community of creators who have your back.

Questions

Before you apply

What does Circle OG charge?

A flat 20% of the deal. You see the full amount the brand pays and what comes to you.

When do I get paid?

Within 48 hours of the brand’s payment. Track every deal as Projected, Confirmed, Received or Pending.

Can I bring brand deals I already have?

Yes. Forward the brand’s email to us and our team handles the rest.

How do you decide my price?

Fair Value pricing uses your followers, engagement, reach and median views, so you stop quoting too low.

What happens after I apply?

Our team reviews your profile and gets back to you. Once onboarded, you get the Circle OG tool and the creator WhatsApp group.

The end of the grey

Step out of the grey. Join Circle OG.

Brand deals managed for you. A fair price. Open books. Paid in 48 hours. Reports that help you grow.

Or talk to us
WhatsApp+91 96675 30083
Instagram@open.grey

Join Circle OG

Or write to creators@opengrey.media.

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