Everything worth solving lives in the grey.

What is Grey?

Grey is everything that happens in between the processes that run the Creator Economy.

• Between a creator and a brand.
• Between content and commerce.
• Between attention and influence.
• Between a follower and a community.
• Between an idea and a business.

It is where the rules are still being written.

The creator economy is full of these spaces.

We call them Grey.

Why Open Grey?

Because we wanted to open that grey area for you. So that, everyone could see what was really going on in the grey space.

We built a company that can solve a brand's problems and solve freedom, growth & monetisation for every independent creator. We want to build & establish a collaborative and cooperative community of creators, brands, and audience.

Where it started?

Open Grey Media was founded in July 2026 by Nitin Joshi and Parul Tusele. Nitin brought in a perspective into Open Grey that most media companies don't get to have:

He is a content creator himself.

Nitin & Parul built & scaled @ji_nitinjoshi, a business and infotainment content page that crossed 1 million followers in 90 days and has now grown to 1.67M+ followers.

It wasn't just the growth that mattered, it was what building that audience revealed. The creator economy had exploded but the infrastructure around it was not up to the mark.

• Creators were building businesses without systems.
• Brands were spending on influence without enough clarity.
• Great ideas were getting lost in inefficient processes.
• And too much of the ecosystem still depended on dinosaur, manual, opaque ways of working. That became a larger opportunity.

Don't just participate in the creator economy. Build around it.

That is where Open Grey Media began.

We started with Content

• @ji_nitinjoshi — what started as business content has grown into a large-scale media property around business, money, entrepreneurship and startups.

• Nitin Joshi Notes — we started with business conversations. But conversations have a tendency to expand their categories. Today, the podcast is expanding into ideas, culture, people, stories and the wider world around us.

These are the first pieces of the Open Grey media universe. But they are not the whole company.

They are the beginning.

Then we started building

We are also building our own worlds

We don't only want to distribute content. We want to create formats and IPs that can compound. Presenting to you:

Circle Back

A micro-drama and comedy series built from the people and chaotic fun inside a startup. And don't misinterpret it as fiction.

Viral at Zero

One brand, one story, and overnight virality. We demonstrate how a brand can go viral with zero marketing budget.

This is not one business

And we're not trying to pretend it is.

Open Grey Media is becoming a company with multiple ways to participate in the creator economy: Media, Original IPs, Creator infrastructure, Brand & Creator solutions, Communities, and many more.

We're building the ecosystem we wish already existed.

And this is only the beginning.